Demystify Content Marketing with Content Rules
The intermediary is dead. We don’t need to rely primarily upon the media or some other conduit to communicate with our prospects and customers – we can do it ourselves. Eventually, every company is going to have to think of itself as a TV station and a magazine. Telling your story and answering customer questions […]
microMARKETING Requires Bayonets, Not Grenades
As an experienced marketer who has worked with dozens of big companies in his agency career (he’s currently a VP at Powered), Greg Verdino has had a ringside seat for the evolution of communication. He successfully documents that evolution in his new book microMARKETING: Get Big Results by Thinking and Acting Small. Written with a […]
Delivering Happiness Delivers Indeed
Yes, nice guys can finish first. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer […]
Can Social Connectivity be Taught? My Thoughts on Trust Agents
Trust Agents, the new book by Chris Brogan and Julien Smith is storming the bastille of business wisdom, shooting up the NY Times bestseller list. (A rarity these days for a book not about vampires). The book has been reviewed by a ton of smart people, including Christopher S. Penn, Amber Naslund, Jason Falls, Eric […]