Social Media Highlights From The Boston Marathon
With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event.
The Chicago Tribune Pays Tribute to Boston Marathon Tragedy
On Monday, April 15, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. As the city turned to social media sites for information and to check in on friends, brands were faced with an important decision – what to do. While many companies posted heartfelt responses on their social […]