How Reese’s Took On Its Critics and Won
When customers took Reese’s to task for a disfigured batch of holiday candy, Reese’s fired back with an endearing and clever response.
How to Comply with FTC Guidelines
Complying with FTC Guidelines on sponsorship disclosure doesn’t have to be a nightmare. Here’s how one brand keeps it simple.
How to Balance Ethics and Reality in Influencer Marketing
Disclosure is the key to smooth, legal influencer relationships. Here’s how brands can protect themselves and stay ethical.
Marketers Everywhere: Stop Marketing Your Brand
The most effective way to do reach your target audience is to market an authentic experience—not your brand. A focus on human to human connections can make all of the marketing difference in the world.
Are You Harnessing The Power of Brand Advocates?
It’s quite possible that in 10 years, every marketing team will have an advocate marketer. That’s because having an organized advocate marketing strategy and reward system in place gives marketers more control over word of mouth than they’ve ever had. Learn how to develop a brand advocate program that turns happy customers into word of mouth marketers.
How This B2B Brand Marketed With Happy People Instead of a Huge Budget
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here’s how they activated their best brand advocates to gain 190 qualified referrals.
The 3 Most Important Traits of a Great Social Agent for Your Business
You may be making sales that you’re not even aware of as a result of your positive relationships and social media recommendations. These are called “invisible sales,” and there are three different types of people that can help you get them.
How Improvisation Can Make Us Better Marketers
Improvisation has changed my world. It’s not just about honing in on your funny bone; the true lessons of improvisation are about so much more than being funny. In fact, improv can actually make us better marketers. (tweet this) Here are 7 lessons I’ve learned from improvisation classes that can take your digital marketing strategy to […]
It’s Not Too Late to Return the Social to Social Media
The social industry should be ashamed of itself: Failed promise. Failed mission. #Fail. We must save ourselves — now. Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “The Facebook Imperative.” It was a manifesto that urged enterprises to tap into the power of social media so that employees could more […]