3 Types of Audiences That Drive Word of Mouth Marketing Success

Want to master word of mouth marketing? First, identify which of these three audiences is best-suited to spread the word about your brand.
4 of the Best Blogger Outreach Strategies

These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.
How to Own Your Blogger Outreach Process

A highly trusted blogger is one of your most powerful marketing tools. Hone your blogger outreach strategies with this definitive guide.
You’ve Got Brand Ambassadors. Now What?

So you’ve turned your biggest fans into brand ambassadors. What now? Check out these strategies for keeping those relationships strong.
How to Convince People to Do Your Marketing For You

Take it from Bhakti Chai: Empowering fans to become brand ambassadors means more engagement, stronger community, and less work for you.
Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge

Imagine you’re lounging on the banks of Lake Zurich and a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Samsung tried this stunt with their new #underwaterselfie campaign and had surprising results.