11 Companies That Are Killing It with Their Digital Marketing Campaigns
These 11 companies are knocking it out of the park with their digital marketing, creating experiences and content that captivate their audiences.
Is There Such a Thing as Being Too Popular?
With influencer marketing, there’s a trade-off between audience size and reach. That’s where your brand can benefit from micro-influencers.
How the Majority Illusion Can Supercharge Your Influence Marketing
Learn how “the majority illusion” works, how to create it, and what it could mean for your influencer marketing.
How to Build a Magnetic Brand
Ads aren’t the only ways to connect the world to your brand. Start cultivating visual “triggers” that will make your brand magnetic.
Influencing the Influential: How One Infographic Scored 17,000 Views
This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
10 Company and Product Branding Tips from Microsoft
Very few companies are doing a good job at both their corporate and product-level branding across social media channels. Here are ten lessons we can learn about social media branding, both at the company and product-level, from the technology giant, Microsoft.
New Research: B2B Video Marketing on the Rise
New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.
How to Create People-Powered Content That Works for Your Brand
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.