An A to Z Guide to Personal Branding [Infographic]
If you want an audience to know your name and value what you produce, start with the ABCs of personal branding.
6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles
LinkedIn is an often overlooked tool for building your own personal brand. Here are six of LinkedIn’s best brand-building features.
How to Create a Scrappy Brand Blueprint
A brand blueprint define your brand and how you tell your story. Here’s how scrappy marketers can make their blueprint crystal-clear.
How to Uncover a B2B Brand Voice That Isn’t Boring
Too often, B2B companies come across as stiff and impersonal. These exercises will help you uncover your brand’s unique, relatable voice.
How to Name Your Business
The perfect name can mean big things for the success of your business. These strategies can help you choose just the right name.
How to Build a Magnetic Brand
Ads aren’t the only ways to connect the world to your brand. Start cultivating visual “triggers” that will make your brand magnetic.
What Jay Z Can Teach You About Building a Brand
Building your brand? It might be time to start thinking like a music artist—Jay Z, for instance.
How to Build a Brand with Gravity
Before e-commerce, brands used to need literal mass to have gravity in their market. Now, small businesses can build serious gravity, too.