How to Balance Ethics and Reality in Influencer Marketing
Disclosure is the key to smooth, legal influencer relationships. Here’s how brands can protect themselves and stay ethical.
How Engaging Pinterest Content Can Triple Your Website Referral Traffic
Focusing on a mix of curated, influencer-driven, and user-generated pins can be the key to driving (and even tripling) your website traffic. Learn how to make it happen in this post from Jessica Gioglio.
Why Pet Bloggers Are the Next Big Brand Influencers
Following the success of mom bloggers, marketers are finding prime partnerships in the next frontier of influencer marketing: pet bloggers.
What Makes a Great Brand Ambassador?
Ambassador prowling is hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. It might seem creepy at first, but finding great ambassadors for your brand is key to a successful influence marketing program.
Breaking from Tradition: The Four Ms of Influence Marketing
I’m an old-timer. I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike. […]