How to Build a Brand with Gravity

How to Build a Brand with Gravity

Before e-commerce, brands used to need literal mass to have gravity in their market. Now, small businesses can build serious gravity, too.

Is Social Media Too Fast?

One of the greatest challenges of effective social media outreach is the need to be always on. Speed kills in social media, and that’s a difficult transformation for marketers (and especially agencies). If a consumer tweets something negative about your company, addressing it quickly before it festers and is retweeted everywhere is the best practice. […]