3 Simple Ways to Protect Your Content on Social Media
Social media makes content attribution an uphill battle for many brands. Protect your content on social with these simple tactics.
3 Hidden Neuroscience Tricks Behind Instagram’s New Logo
While some feel Instagram’s new logo design is a step in the wrong direction, the neuro-design at work suggests otherwise.
How to Remove Fear as Your Ultimate Motivator
Fear is a powerful motivator. But it’s a negative one. Would you rather have your brand associated with a positive or a negative emotion?
How to Name Your Business
The perfect name can mean big things for the success of your business. These strategies can help you choose just the right name.
The Rise Of Reluctant Marketing
In a world where the experience matters more than the offer, content marketing has become the ultimate strategy for reluctant marketers – the brand leaders who are working to become less promotional and more useful and experiential.
Marketing and Email Signatures: A Love Story
Annoyed by inconsistent employee email signatures? Turn them into unified marketing opportunities, and beautiful things can happen.
Can Your Brand Benefit from Digital Detox?
We could all use some digital detox. Hear how some brands are staying active while offering consumers a respite from ad overload.
Seven Communication Sins That Kill Simplicity and Business
The way you communicate with prospects and customers creates or destroys value. Too often we complicate things and we may not realize it. Here are 7 ways to avoid poor communication that kills simplicity, credibility, and business.
How to Create People-Powered Content That Works for Your Brand
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.
3 Things Marketers Can Learn From Teenagers
Marketers and teenagers have more in common than you might think. From being completely self-obsessed to dealing with constant bullying, marketers have a lot to learn from common teenage behaviors.
Creating and Curating: How to Design a Brand that Acts as a Filter
Ever feel crippled by indecision? Where should we eat? What should we do? Many times, this cycle is broken when somebody in the group suggests a familiar restaurant. It’s a situation marketing and psychology expert Robert Cialdini calls a “paralysis of analysis”: times when the complexity of our world overwhelms our decision-making ability. When the […]
Think Narrow and Harness the Power of UnPopular
Excerpt of my interview with Erika Napoletano. Transcription services from our friends at Speechpad. For full conversation, watch the video! Jay: Hey everybody it’s Jay Baer from Convince & Convert, joined today by a very special guest, Erika Napoletano, author of The Power of Unpopular: A Guide to Building Your Brand for the Audience Who […]
Get Shorty – The Elevator Pitch is Dead
For all the talk about Moore’s Law and the notion that computing power increases unabated, there’s not enough talk about another law that has equal importance in marketing and public relations. I’m going to call it the Law of Boundless Brevity. It dictates that over time, all communication becomes steadily truncated. We’ve gone from looong […]