Why Email Volume Won’t Decrease
There have been several blog posts and predictions recently (most notably this one from Ryan Holmes, the CEO of Hootsuite) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant […]
Creating Social Substance: Talkable & Useful Content
Creating outstanding content marketing programs requires social substance. Your content must be useful and worthy of chatter.