Why More CMOs Should Embrace Data Management Platforms
It’s high time CMOs embraced data management platforms for better campaigns, data-driven marketing, and accountability.
3 Ways to Strengthen Your Marketing Leadership
Marketers can expand their role as company leaders by teaching colleagues how their work impacts individuals, revenue, and overall success.
3 Things CMOs Must Consider When Leading Customer Experience
More and more savvy companies are placing customer experience at the top of their priority list. Here’s why your CMO should lead the charge.
What CMOs need to do to earn their expanded role in business
We have more data than ever, yet we’re starved for insights. How can CMOs gain the end-to-end customer understanding they need to fulfill their expanded role in business?
Top 4 Digital Priorities for Higher Ed CMOs
According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing.
Why Every Organization Needs a Chief Marketing Improvisation Officer
As a marketer, it’s important to apply improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Learn why you need adopt the role of Chief Marketing Improvisation Officer and how it can help your business and marketing goals.
Data Geek or Storyteller? Today’s CMO Must Excel at Both
No one can deny that data is enlightening. Its signals tell us who our audiences are, where to find them, and how they’re influenced. But does it trump storytelling? Today’s CMO requires a healthy mix of analytics experience and creativity to be successful.