You Are Not the Star of Your Content Marketing
Your products and services are not all that interesting. Useful content marketing creates relationships based on relevance. See these 100 year-old case studies:
Why the best content is about marketing sideways
The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company’s personality, says Jay Baer in this video and short blog post.
The 6-Step Path to Creating Inherently Useful Marketing
Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. I first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad. Since then, companies of all sizes and shapes […]