How to Guarantee Your Editorial Calendar Works
Last fall I wrote a review on InboundWriter; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails. As I’ve written about in the past, the “album era” for […]
How to Use Predictive Content Analytics
Could you achieve content marketing success by creating less content, not more? In a detailed case study Jay Baer demonstrates the power of predictive content analytics.