How to Curate Content Without Being Mindless and Mundane
Curated content can offer a powerful value-add to your audience. Don’t republish mindlessly; follow these tips for better content curation.
A Marketer’s Guide to Content Curation
Here’s how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
How to Show Off Your Content with Google Plus Collections
With their new Collections feature, Google+ has taken a bold step as a powerful social tool for individuals and content marketers alike.
Why employees are your most important content marketing asset
Every employee has knowledge your customers could benefit from. Use content marketing to unlock that knowledge. Jay Baer discusses in this short video and blog post.
6 Success Tips From Experienced Social Pros
Part of what makes the Social Pros Podcast so interesting to produce is that we talk to a wide variety of guests from different industries, and each guest has unique insights and experiences into how best to be social, even though many of their job titles and descriptions are the same. January was a particularly […]
Creating and Curating: How to Design a Brand that Acts as a Filter
Ever feel crippled by indecision? Where should we eat? What should we do? Many times, this cycle is broken when somebody in the group suggests a familiar restaurant. It’s a situation marketing and psychology expert Robert Cialdini calls a “paralysis of analysis”: times when the complexity of our world overwhelms our decision-making ability. When the […]
Cutting Through Content Clutter with One Social Thing
Besieged by blog posts, articles, and columns about social media and content marketing? I have a solution. Last week, I wrote about our new blog and editorial calendar, coming soon to this very space. Today, news of our brand-new email service….One Social Thing. (www.OneSocialThing.com) One Social Thing takes content curation to its logical conclusion. The […]
Caring, Consistency, and the New Relationship Marketing
Jay: Hey, everybody. It’s Jay Baer from Convince & Convert. I’m joined today by a very special guest, my pal Mari Smith, live from San Diego. Jay: You are always awesome. You are always awesome. I want to see you all bummed out and sad sometime because no one has ever seen it. It’d be […]
New Research Finds the Curation vs Creation Sweet Spot
Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward. Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part […]
Content Curation – 5 Ways to Succeed…Eventually
Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word. Many among the Twitterati have built their followings in large part […]