What Content Creators Need to Know About Generational Marketing
The content that works for Baby Boomers may not work for Generation Y. Learn what every content marketer should know about generational marketing.
5 Steps to a Super-Focused, Super-Successful Content Experience
Too many marketers value volume over effectiveness. Correct this oversight in your content strategy with a few, simple changes in perspective.
The Formula to Calculate Content Marketing ROI
Jay Baer demonstrates how to calculate content marketing ROI, and discusses why content marketers must pay close attention to this all-important success metric.
A Simple Content Marketing Case Study That Works
Content marketing doesn’t have to be complicated. This case study from Jay Baer explores how his dentist uses Facebook Live to educate patients and prospects.
Who Should Be in Charge of Producing Content?
When your entire organization gets engaged in the content creation process, content quality skyrockets—and so does employee satisfaction.
Lies, Damned Lies, and Content Marketing Metrics
Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics.
New Research Reveals What Makes Great, Shareable Content
What makes the best, most shareable content so contagious? New research from ClearVoice has some answers.
5 Reasons No One Cares About Content Marketing (and What to Do About It!)
Too often, decision makers inside your organization misunderstand content marketing’s value. These solutions can help them see the worth of your work.
7 Important Content Writing Tips for Better SEO
Keyword stuffing may be a thing of the past, but SEO-friendly content is not. Make sure your best work gets seen with these seven writing tips for better SEO.
4 Telling Trends That Predict the Future of Content Marketing
You don’t need to be a fortune teller to predict the future of marketing—just follow these four current trends to their logical destinations.
How to Create a Winning Content Marketing Playbook
A great content marketing playbook focuses less on the “what” of producing content and more on the “how” of distributing, iterating, and more.
How to Make Sure Your Content Gets Seen
This may be the best content marketing integration I’ve experienced, says Jay Baer.
The Right Way to Balance Business and Fun in Your Content Marketing
Yes, you can balance business and fun. Whether you’re producing B2B or B2C content, there’s room for a bit of personality in even the most serious brand.
5 Tips to Rebuild Your Content Strategy from Scratch
If your lead gen’s in critical condition and subscribers are dropping like flies, it may be time to rebuild your content strategy.
B2B Marketers Are Working Harder Than Necessary
Led by sales goals for lead gen, B2B marketers are putting too much emphasis on net new customer acquisition, says Jay Baer.
7 Writing Tips for Savvy Content Creators
Invest in learning to improve your writing—it’ll pay dividends in the content world. These seven tips can get you started.