How to Choose the Right Content Marketing Software
Rather than viewing marketing software as a vast array of point solutions, step back for a broader look at their role in your strategy.
How to Guarantee Your Editorial Calendar Works
Last fall I wrote a review on InboundWriter; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails. As I’ve written about in the past, the “album era” for […]
Why Blog Posts Fail
Blog posts fail not because they aren’t good, but because they aren’t strategic, and don’t use big data to give them the best chance for success. Jay Baer explains how to fix it.
Here Comes the Content Marketing Shakeout
The tick tock until the big content marketing software shakeup is under way. You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best.
Cooperative Content Will Eventually Dominate Your Polished Content
The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want. […]
7 Things You Need to Know From My Content Amplification Test
The new Hummingbird release pushes Google further along as a provider of first-hand information. You’ll be seeing more – much more – of the Google “Knowledge Box” that sometimes appears on the top right-hand corner of search results, giving you what you need without having to navigate to a different website. This is part of […]