How to Back Up Your Marketing Facts in a World of Fake News

Back up your marketing facts, build credibility, forge new influencer relationships, and create more authoritative content with these strategies.
Why User-Generated Video Content Ups Your Credibility

User-generated video content provides your brand valuable exposure and an opportunity to boost credibility—all from an impartial source.
How to Clean Up Your Content for More Credibility

Could your content use a credibility clean-up? Low interaction, engagement, comments, and shares are all signs that the answer could be yes.
Six Steps to Turn Jargon-Monoxide into Human Speak That Connects

For some reason, too many marketers transform into robots when they start communicating. Yet, when we’re talking in casual conversation, we’re simple and clear. Here are six ways to turn robotic marketing-speak into human-speak that connects and sells.
Is Social Media Creating a Plagiarism Problem (+ Infographic)

Stolen content is an increasing problem, as people quote text that is not their own without attributing it to the original writer. Examples can be found on Twitter where users steal other’s tweets or in blog posts that are plagiarized. Why is it that plagiarism is making its way into social media? 1. Lack of […]