Over Half of CMOs Still Not Using Omni-Channel Marketing Strategies

New research reveals how few marketers are implementing omnichannel marketing strategies, and how many still have a long way to go.
A 3-Step Guide to Cross-Device Customer Journey Mapping

A smart customer journey map accounts for the many devices and channels customers access before purchasing. These 3 steps can show you how.
Maximize Your Content Creation Commitment

We know it’s essential to devote time to great content, but time is precious. The solution? Leverage your investment in content creation.
25 Inspired Marketing Predictions for 2013

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to […]