3 Types of Audiences That Drive Word of Mouth Marketing Success
Want to master word of mouth marketing? First, identify which of these three audiences is best-suited to spread the word about your brand.
Social Media Influencers versus Brand Advocates Infographic
Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It” The biggest issue is that we tend to […]