customer feedback Archives - Convince & Convert

How Brands Can Use Feedback to Measure Customer Experience

All that customer feedback you’re collecting can help you measure customer experience in more powerful and accurate ways than ever before.

Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information.

Hugging your haters offers an alternative to the reactionary approach described in Malcolm Gladwell’s Blink, and that’s a good thing.

Customer reviews are one of the most important components of your brand’s reputation and should inform how you define your brand.

Good reviews on a single platform is a great place to start, but it isn’t enough. Here’s how to balance your online review strategy.

Pret A Manger’s summertime pop-up shops were a smash hit with Londoners. Now they’re turning to Twitter to ask customers what to do next.

Most surveys incentivize the wrong things and create a false sense of success. Jay Baer describes how to fix it and do feedback better.

Customer service is the new marketing, particularly for the restaurant industry. Here are 8 habits restaurants can adopt to stay competitive.

Top-notch SEO, massive social reach, and stellar campaigns won’t mean much if your brand suffers from a negative online reputation.

Sales teams use win/loss analysis to investigate the consumer mindset. Here’s how to adapt this strategy for your own marketing efforts.

Asking customers to call for help isn’t effective when attempting to get more feedback. Here’s a better way.

What happens when you ignore customer feedback and innovation opportunities? Someone else will hug your haters for you.

Do your local search listings give customers everything they need to know? These steps can help optimize your business for local search.

Customers are turning to social media as their go-to channel for feedback. It’s never been more important for brands to listen in.

Google Reviews’ role in local search is growing. Make sure your business is set up with a reviews landing page of its own.

Take advantage of the post-holiday business boom and attract new customers by leveraging your positive ratings and reviews.