How to Use Paid Targeting to Align with Your Customer Profiles
Customer profiling is your best best for figuring out who the heck your consumer is and how you’re going to find them.
Meet Your New Customers: Generation C
Meet your new consumers: Generation C, a group defined not by age, but by lifestyle, and heralds of a more personal era of business.
Do You Want Millennials, or Market Mavens?
Age can be a major factor in consumer behavior, but if your marketing is fixated on millennials, consider a new audience: market mavens.
How to Create Customer Profiles to Reach Your Target Audience
Creating customer profiles or personas of the people you are looking to sell to is critical to a successful marketing strategy.