The Importance of Customer Retention Over Acquisition
It’s time for your business to spend fewer resources on acquiring new customers and more on customer retention. These strategies will get you started.
B2B Marketers Are Working Harder Than Necessary
Led by sales goals for lead gen, B2B marketers are putting too much emphasis on net new customer acquisition, says Jay Baer.
How to Master the Art of the Upsell
Your current customers are often your best customers. Here’s how to hone your upselling strategy while preserving their respect and trust.
How Unexpected Extras Hold the Key to Business Transformation
What signature things help your business stand out? Unexpected extras—called “lagniappe” in New Orleans—can help set you apart.
15 Important Tips to Help You Keep Your Customers
According to the Harvard Business School, increasing customer retention rates increases profits. Learn how to keep your customers coming back.