Is Your Business Ready for Holiday Season Ratings and Reviews?

To truly capitalize on the holiday season sales surge, play a strong offense and defense when it comes to your online ratings and reviews.
How Not to Ask Your Customers for Reviews

It’s perfectly okay to solicit customer reviews, but do so with a personal touch and never, ever require them.
Faux Feedback – Are You Doing Customer Surveys Wrong?

Most surveys incentivize the wrong things and create a false sense of success. Jay Baer describes how to fix it and do feedback better.
How to Ask for Customer Reviews the Right Way

It’s perfectly okay to solicit customer reviews, but do so with a personal touch and never, ever require them.
How to Create a Google Reviews Landing Page for Your Business

Google Reviews’ role in local search is growing. Make sure your business is set up with a reviews landing page of its own.
How to Leverage Positive Reviews in the Post-Holiday Glow

Take advantage of the post-holiday business boom and attract new customers by leveraging your positive ratings and reviews.
5 Steps to Finding the Best Rating-and-Review Sites for Your Business

Rating-and-review sites can have a big impact on your bottom line. This strategy will help you determine which ones are boosting business.
The 4-Step Code of Conduct for Winning at Online Reviews

You need samurai-esque discipline when it comes to managing your online reputation. These four habits will give you that katana-sharp edge.
How to Fight Back Against Negative Customer Ratings and Reviews

Customers wield tremendous power through online ratings and reviews. How can business owners rebound after negative feedback?
4 Types of Content That Persuade Customers to Purchase

Discerning customers want feel confident they’re making the right purchasing decision. These four types of content can help persuade them.
13 Business Goals You Can Achieve Through Email Marketing

Email is the Swiss army knife of your marketing toolbox. Here are thirteen of the many goals you can achieve with your email marketing.
5-Day Game Plan for Improving Your Local SEO

Do local rankings for your small business need a serious boost? This 5-day game plan will triple your impressions in less than a week.
Why Reputation Management Should Be Your Top Marketing Priority

You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why. You’re still providing excellent service […]