Why Social Makes Every Marketer a Researcher
Social media data is changing the game for research, and there’s no reason every marketer can’t become their own researcher.
7 Ways To Mine The Hidden Gold In Your Customer Data
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. That was the thesis of a recent Webinar I conducted with my friend and collaborator […]