How Does Your Creative Team Stack Up?
A new report about in-house creative teams reveals some interesting statistics on how agencies work and live in the new world of technology and accessibility.
46 Percent of B2B Marketers Say Research Is the Most Effective Content
Marketing research is far from the easiest type of content to create, but as nearly half of B2B marketers know, that hard work is worth it.
How Data-Driven Insights Build Strong Brand Community
It’s time for brands to abandon a content-first, engagement-second approach and build strong brand community using data-driven insights.
Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data
How can marketers have so many tools at their disposal and still not have what they need to translate data into action?
How Data Cleansing Helps Expiring Data and Poor Leads
Keeping your marketing data clean, organized, and up-to-date can have a staggering impact on your team’s effectiveness and revenue.
Data Geek or Storyteller? Today’s CMO Must Excel at Both
No one can deny that data is enlightening. Its signals tell us who our audiences are, where to find them, and how they’re influenced. But does it trump storytelling? Today’s CMO requires a healthy mix of analytics experience and creativity to be successful.
15 Reasons Why Analytics Prediction Will Make You a Better Marketer
Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason? Marketers are beginning […]
Why Data May Be Steering You Into the Rocks
Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But…. Data and insight are not the same things. (tweet this) Thirst for machined data can cause you to treat customer needs with LESS humanity […]