Convergence of Marketing and Journalism is a Recipe for Better Content
In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta […]
How to Make Social Media Infographics That Get Noticed
Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Welcome everybody. It’s Jay Baer from Convince & Convert, joined today by a very special guest, my friend Mark Smiciklas from Intersection Consulting in lovely Vancouver, Canada and author of the new book “The […]
Should Your PR Firm Be Your Social Business Advisor
The folks at Edelman announced today that they have “Launched Social Business Planning to Help Organizations Create Business Value in a Connected World.” Amongst the big thinkers, social business is elbowing out social media as the business cause celebre. I even co-wrote a book called The NOW Revolution that is in part devoted to the […]
10 Social Media Pros Pick Their Favorite iPad Case
Given the extraordinary buffet of technology and tech-related options and alternatives available to us, it fascinates me to learn what people I know and trust use on a day-to-day basis. In this, the debut edition of What The Pros Use, I polled a group of social business and content geniuses to determine what they use […]
David Armano – The Twitter 20 Interview on Visual Thinking and Social Business
David Armano may very well be the best writer of any graphic designer in America. He writes about social business, visual communication, and micro-interactions on his own blog, and for AdAge and BusinessWeek. (He also makes insanely great presentations). David has worked with some of the world’s largest brands, creating successful online experiences that make […]
Strategy Destroys Social Media Tools
I’ve written a lot about social media strategic planning and how to find the “hook” for your social media efforts. Why do I write more about strategy than I do about social media tools and tactics? First, because I’ve been an Internet marketing strategist for 15 years, so that perspective is my home turf. But […]