Fight Premature Monetization – Add a Second Step to Your Content Marketing
Gary Vaynerchuk often warns against the “19 year old dude move” – when over zealous businesses try to close the deal on the first social media transaction. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con, not a smash and grab. That same […]
Conversion Optimization School is in Session
Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. I know this first-hand, as my former company was a leader in conversion optimization in the early […]