How to Score the Best Clients For Your Agency
Is a potential client playing the field or looking for love? Clients’ answers to these agency questions can help you know the difference.
Agencies: Walk Your Talk
Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key […]
McAfee Hires Tribal DDB: The Tip of the Digital Agency Iceberg
AdWeek announced today that security software maker McAfee has hired Tribal DDB as their agency of record. In addition to digital marketing, the assignment includes TV, print, and outdoor. Note that Tribal DDB is the excellent digital marketing sister of DDB. These guys know their stuff. I’ve met a few Tribal DDB folks via my […]
The 10 Strengths of the Agency of the Future
Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish […]
Wake Up Agencies – Digital Shops = Trojan Horse
It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm. And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets […]
The Truth About Publicis Buying Performics
In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today. One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic […]
Agencies Need to Embrace Digital Even If It’s Uncomfortable
Excellent post by Bart Cleveland on the AdAge Small Agency blog recently about Comfort Zones. Bart made the point that if you get too careful and comfortable in your agency, you won’t attract clients that are looking for innovative work. There’s no question this is true. His post used “risky” or groundbreaking creative as the […]
A New Weapon for Agencies in the Fight Against Digital Marketing Specialists
Convince & Convert launches consultancy to help agencies figure out a digital marketing game plan (July 8, 2008 — Flagstaff, Ariz.) Thousands of advertising and public relations firms find themselves under siege as new tactics and digital specialty agencies chip away at their client base. What’s an agency to do? Outsource digital marketing? Hire an […]