A Marketer’s New Year’s Resolution for 2016
To thrive in 2016, marketers must abandon a siloed approach to work, focusing instead on processes that serve the whole organization.
Top 4 Digital Priorities for Higher Ed CMOs
According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing.
5 Tips to Turbocharge Conversions on YouTube
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared […]