Why Trust An E-commerce Company?
What makes shoppers trust an e-commerce company? This interview sheds light on some answers for marketers.
7 Things You Need to Do After an E-commerce Conversion
Your relationship with a customer doesn’t end at the moment of conversion. Here’s what needs to happen every time you gain a new customer.
A Marketer’s Guide to Social Shopping Integrations
Have social media platforms turned the corner on social shopping? Here’s where the Top Five stand in e-commerce integrations.
4 Quotes That Show Facebook’s New Touchy-Feely Intentions
Most online retailers talk only about themselves on Facebook. Those days are about to end. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on […]
Three F-Commerce Techniques That Actually Work
Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated digital marketing strategy to his clients. If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media […]
Brands Must be Social Media Selfish
Are you protecting your social media brand? I was followed on Twitter last night by @trynetflixfree As a long-time Netflix member, I clicked the link to determine whether I should follow back. Much to my surprise, @trynetflixfree is a Netflix affiliate, trying to drive new subscribers via banal appeals on Twitter. I don’t begrudge the […]
Is Email Killing Your Company?
Are you looking at your email program as a long-term investor, or as a day-trader? A lot of marketing tactics aren’t succeeding. It’s a combination of fundamental shifts in how audiences congregate and where they can be reached, and consumers that are too scared about an uncertain future to buy anything other than potatoes and […]
Email Unsubscribes – Embrace Those Who Reject You
A long-standing “success metric” in email marketing is the unsubscribe ratio. Like telling children that their pet fish is “just sleeping” the “unsubscribe ratio” is a euphemism. Your unsubscribe ratio is the percentage of people who receive your email that have gotten so tired or frustrated with your program that they simply can’t take it […]
4 Rules for Good Email Design in a Cynical World
Email is the most popular (and by many counts, the most successful) of all online marketing channels, but it’s role and best practices are changing dramatically and rapidly. The excellent David Daniels, analyst for JupiterMedia (recently purchased by Forrester) wrote a report in July on “The Social and Portable Inbox” that underscores how the game […]
Death of a Salesman: A resurgent Internet is transforming e-commerce
You’ve heard it all before, right? Circa 1998. The Internet, with its 24×7 hours and minuscule overhead is going to put American retailers out of business. It’s just a matter of time before operational efficiencies triumph over brand and physical location, and quaint stores disappear faster than Diamondbacks’ pitching. Well, it didn’t quite work out […]