Are You Satisfying Your Subscribers’ Hierarchy of Needs?
Your email subscribers have high expectations. Prove your relevance by meeting all four levels of the Hierarchy of Subscriber Needs.
The Evolution of Digital Marketing
Digital marketing education has evolved with Definitive the new, topically sorted and heavily curated email newsletter from Convince & Convert and Jay Baer.
8 Simple Tweaks to Boost Website Conversions
Learn how one blog increased its email subscribers by 60% through these eight simple steps. From free plugins to paid heatmap data on visitor behavior, these tips can help you increase your website conversions today.
Nine A/B Tests You Should Run on Your Newsletter
An A/B test is an experiment in which you use two variants. Think of A/B testing as practice for your email newsletter. By running these nine regular checkups, you can find the things that do and don’t work for you.
8 Things I’m Trying to Improve with This New Convince and Convert Website
After a long gestation, I am delighted that we have launched the new ConvinceAndConvert.com site. We don’t change our stripes here all that often (every couple years or so), and I try to have a rationale when we do. Here are the 8 main things I’m trying to improve with this new design: 1. A […]