10 Insightful Marketing Charts from 2015
Data visualizations aren’t just fun to look at—most of us couldn’t make sense of data without them. Here are 10 of the very best from 2015.
How 4 Social Media Predictions Impact Email Marketers
Predicted changes in social media marketing for 2015 mean new challenges for email marketers, too.
The Surprising Places Marketers Plan to Increase Budgets in 2014
Marketers are evidently enthusiastic heading into 2014….about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert). Called 2014 State of Marketing, insights from over 2,500 global marketers, the report is full of data about marketers’ outlook and plans for the coming year. Several interesting […]
Why Looking in the Mirror Makes an Ass Out of U and Me
Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. It’s human nature. We figure that since we like tennis, and we know a few of our customers that like tennis, it stands to […]