A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
The media landscape is more complex than the paid-owned-earned (POE) media model would lead us to believe. Here’s a breakdown of what this new paid-owned-granted-leased-earned (POGLE) media model looks like and which media activities fall within each category.
5 New Email Marketing Terms You Should Know
Words are powerful and, in digital marketing, ever-changing. By adding these five email marketing terms to our vocabulary, we can all increase our communication strength.