A Marketer’s Guide to the Best Time to Send Email
Why do so many studies on the best time to send email reach different conclusions? Learn how to parse the right strategy for your specific business.
4 Ways to Measure the Effectiveness of Your Email Content
Don’t waste resources on email that isn’t working. Use these testing strategies to measure the effectiveness of your email content.
Are You Looking at the Best Marketing Metrics?
There’s a disconnect in how channel marketers and their leaders use metrics to measure success. Are you viewing your metrics the right way?
Email Unsubscribes – Embrace Those Who Reject You
A long-standing “success metric” in email marketing is the unsubscribe ratio. Like telling children that their pet fish is “just sleeping” the “unsubscribe ratio” is a euphemism. Your unsubscribe ratio is the percentage of people who receive your email that have gotten so tired or frustrated with your program that they simply can’t take it […]