Who Should Be in Charge of Producing Content?
When your entire organization gets engaged in the content creation process, content quality skyrockets—and so does employee satisfaction.
How Employee Advocacy Can Help Your Declining Social Reach
B2B marketers need to rethink their social media strategy and leverage employee advocacy to save their declining social reach.
6 Mistakes to Avoid With Your Employee Advocacy Program
Too often, employee advocacy programs fail their members. Avoid these mistakes to build a program that empowers both a brand and its team.
How to Get Started With Employee-Generated Video Content
Your employees are some of your best potential content creators. Reap the benefits of their expertise with employee-generated video content
How to Leverage Your Internal Resources in External Marketing Efforts
Some of those internal resources and employee-eyes-only content you’ve been creating can be repurposed for public consumption.
5 Ways Marketing and Sales Can Collaborate for Better Content
Don’t overlook one of your best resources for new content ideas: your sales department. These five ideas can show you where to start.