The 4 Ways to Keep Facebook Group Members Engaged
Keep your Facebook Group and other community members active and fired up using these 4 tactics from Jay Baer.
How to Use Brand Storylines to Spark Social Media Engagement
Any company can post on social media, and most do. To stand out your company has to go further. Brand Storylines shift the customer experience and plant the seeds of a relationship, because they start with a conversation.
5 New Email Marketing Terms You Should Know
Words are powerful and, in digital marketing, ever-changing. By adding these five email marketing terms to our vocabulary, we can all increase our communication strength.
Are You Overlooking the Most Valuable Real-Time Marketing Strategy?
Real-time marketing is not just about one-off timely delights – it’s about ongoing service to your customers. Why not make 2014 the year that your company excelled at social customer service?
Why MLB Teams Put So Many Eggs in the Facebook Basket
We are in the first inning of the MLB season with opening day a month or so behind us. With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. This data is still in […]
5 Ways to Increase Mobile Conversion Rates
Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. However, what is surprising are the studies that have come out recently that […]
How to Identify Relevant Hashtags for Your Business
Identifying the right hashtags is critical when it comes to social monitoring and engagement.
Don’t Ignore Content in Favor of Engagement
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media. Evidently, Kyle heard a statement at an event recently that brands should be spending 90% of their time on engaging with customers, and 10% […]
It’s About Response, Not Engagement
Guest post by Jeff Molander, Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You and adjunct professor, Loyola University Business School. He blogs at http://www.makesocialsell.com/blog/. We’re all listening, engaging, sharing, posting, updating. But with what business outcome in mind? When we say engagement, might we really […]