How to Integrate Social Media into Your Website with a Homeland Embassy Strategy
I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. It’s an idea shared first by Steve Rubel, though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and […]
Is Your Social Media Policy Against the Law?
Social media policies can be unlawful. In 1935, Congress enacted the National Labor Relations Act to protect the rights of employees, encourage collective bargaining and curtail dangerous workplace policies. Today, when an employee in the US believes they have been wrongfully terminated they notify the National Labor Relations Board, which has local offices nationwide. Over […]
Social Frosting, Google Plus, and SEO – a Conversation
This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training, social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer” with Paul Gillin about B2B social media marketing is available now. Social media and content strategist and President of Convince and […]
B2B Social Media: 4 Ways to Sell the Value to Management
Guest post by Eric Schwartzman, coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to B2B social media communications. He has been conducting monthly social media training programs since 2006 and works as an independent online communications consultant to businesses, the US Military, government agencies and nonprofits. When it comes to […]