How to Bring Humor to Community Management
Community managers have a tough job. Why not let them have a little fun? IKEA’s latest hilarious campaign tried it, with hilarious results.
How Fairmont Hotels Used Facebook Contest to Segment Audiences
Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at […]