How NASCAR Creates Exciting Fan Experiences on Social Media
As NASCAR knows, supplementing real-time event coverage with exciting social media experiences is a powerful way to drive fan engagement.
Indiana University Athletics Bring Fan’s Twitter Stories to Life
What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond. The result was an engaging fan-driven video that captures the hearts and minds of many Hoosier loyalists.