Is Youtility the Future of Marketing?
NOTE: This blog post became a book! And that book is now a New York Times best seller. Get a free excerpt and more here: http://youtilitybook.com Ever since the first caveman tried to sell a rock to another caveman, we’ve been relying upon some variation of the same marketing song and dance. It doesn’t matter […]
The Key to Social Media Success is Just 2 Letters
I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned down. The bartender approaches, and asks if I’d like to hear the TV. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog […]