5 Ways to Develop a Unique Selling Proposition
A unique selling proposition is an often overlooked but very important element of creating a business that customers love.
How to Create Customer Profiles to Reach Your Target Audience
Creating customer profiles or personas of the people you are looking to sell to is critical to a successful marketing strategy.
Has Social Media Made Your Sales Team Obsolete?
Maybe it’s true that “video killed the radio star”, but has social media snuck up and killed the salesman behind our backs? Jim Farley, VP of Global Marketing & Sales for Ford Motors seems to think that on some level, social media has killed the sales person as we know him (or her). Here’s what he […]