Why Marketers Must Collaborate to Succeed
Collaboration and a genuine desire to help are the keys to stronger, more authentic relationships among marketers and industry peers.
How to Use Networking 3.0 to Make New Connections
The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. We just need to redefine it. The world has changed dramatically, and networking needs to catch up. Many people still […]
5 Ways to Turn Helpfulness Into Marketing Greatness
We’ve talked in the past about helping vs. selling, and that the former approach takes you a lot further in the realm of social media and word of mouth marketing. When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers […]
Driving Sales with Relevancy and Utility
Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. […]