Forget Your Social Strategy. What’s Your HR Strategy?
If your employee isn’t your biggest advocate, you have an HR problem, not a social media problem. It’s time to start hiring, training, and retaining based on cultural fit to make sure the people inside your company embody the strategic and marketing goals of the organization.
Are You Overlooking the Most Valuable Real-Time Marketing Strategy?
Real-time marketing is not just about one-off timely delights – it’s about ongoing service to your customers. Why not make 2014 the year that your company excelled at social customer service?