How to Leverage Celebrity Influencers for Small Business

Celebrity influencer marketing isn’t just for high-profile, billion-dollar companies. Small businesses can get a piece of the action, too.
3 Reasons To Dig Deeper In Social Listening

Guest post by Connie Bensen, the Director of Community Strategy and Social Media at Alterian, which provides leading marketing products for the enterprise. She also blogs at http://communitystrategist.com. Brands have realized that social networks offer an opportunity to interact directly with consumers. They create pockets of communities where like-minded people share information and seek advice. […]