Why Influencer Marketing is Creating Huge Returns for Businesses
As this study shows, businesses are seeing huge returns and rapid growth from influencer marketing. There’s no better time to dive in.
Why Marketers Need to Rethink Influencer Targeting
Influencer marketing too often becomes a numbers game, fixated on follower counts. But should it be? Are we still measuring what matters?
The Fight for the Future of Influencer Analytics
Big news last week as Klout announced a significant overhaul of its influencer identification platform. Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more […]