Tag: infographic

The 6-Step Path to Creating Inherently Useful Marketing

Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. I first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad. Since then, companies of all sizes and shapes […]

The Unlikely History of YouTube [Infographic]

Eight years ago today, February 14th, the creators of YouTube officially founded the now wildly popular video sharing site. If you’re anything like us, you probably can’t remember what the world was like without it (nor would you want to). At Shorty Media, we absolutely adore YouTube, so to show our love for the site […]

Is Social Media Creating a Plagiarism Problem (+ Infographic)

Social Media Plagiarism

Stolen content is an increasing problem, as people quote text that is not their own without attributing it to the original writer. Examples can be found on Twitter where users steal other’s tweets or in blog posts that are plagiarized. Why is it that plagiarism is making its way into social media? 1. Lack of […]

Planning Your Content Marketing: Bricks vs. Feathers

BricksVsFeathers

Do you remember this trick question from grade school: Which weighs more – 5 lbs of bricks or 5 lbs of feathers? Some of us (self included) were initially fooled by this obvious test of common sense, but as it relates to your content marketing, should you be focused more on building substantial content productions […]

The 12 Key Messaging Strategies for Email Lifecycle Marketing

lifecycle marketing

Guest post from Chris Sietsema, who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics.  Chris owns Teach to Fish Digital, a one-man consultancy in beautiful Mesa, Arizona.  He also created the infographics for The NOW Revolution. A common challenge for us is […]