Seven Communication Sins That Kill Simplicity and Business
The way you communicate with prospects and customers creates or destroys value. Too often we complicate things and we may not realize it. Here are 7 ways to avoid poor communication that kills simplicity, credibility, and business.
Six Steps to Turn Jargon-Monoxide into Human Speak That Connects
For some reason, too many marketers transform into robots when they start communicating. Yet, when we’re talking in casual conversation, we’re simple and clear. Here are six ways to turn robotic marketing-speak into human-speak that connects and sells.