Tag: jay baer

This Is Why I Still Write Books

Nothing creates change like a book, which is why Jay Baer is starting work on his sixth one.

Why Do So Many People Recognize the Jay Baer Brand?

Get a glimpse into Jay Baer’s journey building both a business and personal brand in this video interview.

Why Is Social Media Measurement So Hard?

New research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Here are 5 reasons why measuring social media’s impact is so hard and what you can do about it.

Why Messaging Is Your Customer’s Preferred Communication Channel [Webinar of the Week]

On Wednesday, March 1st, Ian Jacobs from Forrester will be delivering a fantastic webinar about why messaging is your customer’s preferred communication channel, and why including this channel among your customer experience touchpoints is a high returning investment for your business.

5 Reasons You Need to Improve Your Team’s Collaboration Today

Here are five reasons it’s time to improve your team’s collaboration and get your work done better, in less time.

Marketing Lessons from The World’s Most Interesting Brands

This is episode one of a brand-new series we’ve started here at Convince & Convert called Talk Digital to Me. Kate Volman interviews the team at Convince & Convert about who they are and what they do, starting with Jay Baer.

Does Your Content Marketing Pass the Mom Test?

Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. For the first time in my long career as a speaker, I used no slides whatsoever. I just talked about where content marketing is going, and how content marketing professionals […]

The time I spent the World Series in handcuffs

We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. But we shouldn’t.

9 Big Personal Branding Changes I Just Made

It’s been a big month of launches, and more on the way (including a brand new Convince & Convert, and an amazing Social Pros eBook.) So far, my new Kindle/Nook eBook Youtility for Accountants has debuted, and now I’ve turned on an all-new version of my speaking-oriented site, JayBaer.com Since I’m now doing a ton […]

3 Amigos of Content Marketing and a Muy Bien eBook Strategy

Lee Odden. Ann Handley. Jay Baer. I read their books and blogs. I hope you do too. Because they’re so generous with their ideas, all three were a big help to me before I knew them. And because they know so much about online marketing, I made an effort to come to know them. Now […]

Can You Trust Anything Mashable Says

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with Mashable or its agency partners, DigitasLBI and Vaynermedia, to create content assets that will appear on Mashable directly. Strategically, this is a very interesting move by Mashable, as it continues to position the site as a content […]

IBM’s Watson Engages Customers with Youtility

This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Among […]

26 Truths About Me and Convince and Convert

For a long time now, I’ve been writing about the power of the “Social FAQ.” It’s a simple premise, really. If you want to garner trust and overcome objections, proactively answer the questions that your customers and potential customers have about you. This idea is echoed often by my friends Joe Pulizzi and Robert Rose […]

Will You Abandon Your Friends to Seek Real Relevance

(video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out!) Excerpted from the video: I was happy to interview Brian Solis, a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual which I believe to be his […]

B2C Facebook Results Are 30% Above Average on Sundays

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my […]

Treadmill Desk and Multi-tasking

Here’s video proof of my new treadmill desk. I like it a lot. I have significantly more energy in the afternoons, and while I’m not logging a ton of miles (too much travel inhibits usage), I figure 2.5 miles/day (approximately) whenever I’m home is a net positive. I can type (I wrote this blog post […]