Cooperative Content Will Eventually Dominate Your Polished Content
The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want. […]
Does Your Blog Have a Long Tail
Most smart bloggers try to focus on a few, key search terms in their blog content. But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott, the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long […]