Unlocking the Power of Social Media: How 56% of Loyal Customers Are Born
Building a solid customer relationship is more important than ever with the surge in online interactions and consumer expectations. According to a study on brand loyalty, 62% of millennials are more likely to buy a product if the brand engages them on social media. Many businesses view social media as a way to put their […]
7 Roadblocks to Digital Marketing Transformation
For nearly a decade now, the pace towards digital marketing transformation has been quickening but the pandemic fast-tracked it abruptly. The result? The marketing talent pool has expanded, the marketing mix continues to evolve and the matrix of technology providers is ever growing. Customers have fully adopted the convenience of consuming information and making buying […]
How to Score the Best Clients For Your Agency
Is a potential client playing the field or looking for love? Clients’ answers to these agency questions can help you know the difference.
Does Facebook Anonymous Login Encourage Brand Trust?
The recent f8 conference has created some confusion about just how Facebook’s announcements will change marketers’ jobs. Here, Janrain’s Marketing Strategist explores the two new options that will make a difference for user privacy and brand trust.
5 Bad Marketing Habits Made Worse by the Internet
It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. It’s about convincing them to want your messages, to habitually train them to trust what you have to say. And then there […]